It describes our philosophy which says that innovative organisations should identify innovation goals that seeks to achieve a 3x boost in performance. It also represents our three fold approach to innovation that looks at overall business strategy, people and functional systems. We also promise a guaranteed minimum 300% return on innovation for our clients. Management theory suggests that best goals are both hard to achieve and realistic. We believe that by looking at a 3x impact, the derived goals are sufficiently challenging and workable at the same time. These are the ones that are able to motivate both the top management as well as the execution teams in the organisation.